How can authenticity lead to greater career success? It’s simple. Authentic, genuine, leaders have an advantage over their counterparts. Not only do they effectively inspire and support, but they model behavior that companies and brands can get behind.
In a “follow me” culture, where people have become much more discerning about who shows up in their social media feeds, who they work for, and who they buy from, authenticity can be the factor that sets you apart. Because….
You Build Trust
When you step out in life or business and stay true to yourself and the vision you have for your role or brand, people will take notice. Regardless of the circumstances, your employees, coworkers, or clients will see that you are not willing to compromise on the quality or value you’re providing, will take time to align your decisions with your purpose, and will not be bought.
This may mean that you are willing to walk away from “quick fixes” and let go of things that are not serving the vision of the company. You may even roll up your sleeves and dig in wherever necessary to get the job done. Your coworkers will be impacted, your employees inspired and your customers loyal. All because you know exactly who you are, what you want for yourself and your career, and are willing to live it.
You Learn More
Being real about who you are also means being ok with knowing what you don’t know. This opens the door for learning more. You may have to hire experts, or even a coach, but if you are confident enough to accept that you don’t know it all, you will never stop learning, and your career success will show it.
You Attract Quality People
Authentic people tend to work for, and with, other authentic people. By operating authentically in the workplace, you will attract people that believe and act the same way. They believe in the vision, they do what is necessary, and they are dependable and able to work independently. With so little time to accomplish so much, you NEED people like this working with you. Set the example, and they will come (and they will bring others with them!)
Finding and working from your most authentic self isn’t the easiest, or shortest road to success, but it is definitely worth the work and risk it takes to lead with the real you, stand behind your vision and values, and stay true to yourself, regardless of what comes your way.
Coussement, L. (2015, April 29). 6 Reasons Why Authenticity Is The Key To Success. Retrieved from https://addicted2success.com/success-advice/6-reasons-why-authenticity-is-the-key-to-success/.