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What does FREEDOM mean to you?
After doing market research we found that the one thing that motivates most people is… FREEDOM. They want the freedom to choose where they invest their energy, whether they work for themselves or a company they truly believe in… WE want the freedom to decide, and we want to design a life that we love. This inspired us to create a collection that would empower women to take responsibility for their lives and truly define what FREEDOM means to them. #OWNYOURFREEDOM